become our partner
THE CONCEPT
TO CREATE A COMPETITIVE
TEAM AND COMPETE IN DAKAR RALLY
THE ORIGINS
TRUE LEGENDS ARE NOT BORN,
THEY ARE MASTERFULLY CRAFTED
Every success has its roots.
It took Julien Hardy and his Century Racing team 17 years to learn how to build winning cars for Dakar Rally – the toughest and most demanding off road car competition in the world. The team lives and breathes Dakar and their only goal is to win not only their class, but to win the race overall. Every year, every rally, every challenging stage has provided the foundation for valued research and development in race performance. Today Century Racing, the small team from South Africa, despite its size and limited resources competes against the biggest automotive brands in the world. They understand the real value of time and humility.
Lesson learned.
DAKAR RALLY
A CHALLENGE FOR THOSE WHO GO, A DREAM FOR THOSE WHO STAY BEHIND
The Dakar Rally – is an ultimate test of endurance, reliability and performance for every off road vehicle. Dakar is not
only the most demanding rally-raid competition in the world, it is also the most popular and followed one in the
world. The unforgiving terrain exposes every weakness, pushing the cars to their absolute limits. Those who can stand the test and climb the ladder become off-road legends.
CENTURY RACING
a PARTNERSHIP THAT IS INSPIRED BY MOVEMENT
Century Racing is one of the most successful private teams in Rally Dakar history. Each year the performance of the
team is improving as they learn from mistakes and preserve their humble attitude.
Century Racing has become a force to be reckoned with due to their consistent wins and top finishes despite a very limited budget.
Century Racing has been winning Dakar Rally in the two wheel drive class and its current form has been confirmed this year by winning the 4000km Morocco Desert Challenge overall in the new 4WD model.
TRACK RECORD
IMPRESSIVE TRACK RECORD PROVES CENTURY
RACING POTENTIAL.
| 1 | STAGE WIN (OVERALL) IN DAKAR |
| 2 | 2ND BRAND REPRESENTATION WITH 12 CARS IN DAKAR 2024 |
| 3 | TOP TEN FINISHES OVERALL (2020, 2022, 2024) |
| 4 | RALLY DAKAR WINS (CLASS) |
| 42 | STARTS IN DAKAR |
| 75 | OVER 75% CENTURY DRIVERS FINISHED DAKAR RALLY |
| 100 | 100% COMPLETION IN DAKAR RALLY 2021 |
THE JOURNEY SO FAR
THE TEAM EXPANDS EVERY YEAR CHANGING IN A TOP MOTORSPORT ORGANIZATION
The number of cars entered to Dakar Rally
over the years:
2012 – 1 car
2016 – 2 cars
2019 – 1 car
2020 – 1 car
2021 – 5 cars
2022 – 10 cars
2023 – 10 cars
2024 – 12 cars
2025 – 15 cars estimated
DAKAR RALLY
10 INTERESTING
FACTS & FIGURES FROM
RALLY DAKAR
DISTANCE
The Dakar Rally lasts for two weeks and covers nearly the distance of an entire WRC season. Last year the total distance reached 7891 km.
DEVELOPMENT LABS
Dakar’s challenging characteristics make it an unrivaled laboratory for innovative technologies.
ULTIMATE TEST
Rally Dakar is an ultimate test for both cars, drivers, and teams. Some of the stages require 12 hours of driving.
GLOBAL STAGE
Dakar Rally has been held in North Africa, South America, and recently Saudi Arabia. Over 59 nationalities are represented, followed by fans and media from all over the world.
NAVIGATION MASTERCLASS
It is not just about speed: drivers and riders rely on road books and compasses to navigate often unmarked and treacherous courses. Getting lost can have devastating effects with limited water supply.
WORLD CLASS SPECTACLE
Over 4 million people watch the Dakar Rally in person, making it even bigger than FIFA World Cup in terms of live attendance.
SPIRIT OF ADVENTURE
At its core, Dakar Rally is about the spirit of adventure, pushing humans and machines to their absolute limit. It is a true test of courage, resilience, and determination.
FAST, FASTER, DAKAR
Fastest cars can reach over 190 km/h on this rough and unforgiving terrain.
POWERFUL MEDIA PLATFORM
The estimated global TV viewership for the Dakar Rally is around 1 billion viewers, according to Dakar Promoter. The event was broadcasted in 190 countries.
TO FINISH FIRST, FIRST YOU HAVE TO FINISH
Only 51% of competitors can proudly say they have finished Dakar Rally. As Rally Dakar founder once said, „A challenge for those who go, a dream for those who stay behind.”
DAKAR ONLINE
MASSIVE FAN COMMUNITY
FOLLOWING ONLINE
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